Online Marketing Mastery

This past weekend I attended the first ever Online Marketing Mastering BOMM event, held at Klang Sentral. There were 9-10 participants there. I’m so glad to meet kak Ummi, kak Liya, kak Aini, Kak Anis, Eza, kak Ita, Asma, Abang Mazlan and Amin.

The big challenge I have to go through to attend the course of Online Marketing Mastery, I'm having asthma attacks. With a heavy flu and difficulty breathing make me not comfortable in the class. Thanks Allah, I finished my course and I was really amazed at how much I have enriched my knowledge after completing the course!

The course has put me on track and motivated me to know tactics with the proper guidance and education. It helped avoid of mistakes that I would have made on my own.

To Coach Zul and Coach Noh..

Three things I’ve learned : -

1. Start defining your Buyer : Customer Avatar

When you write a product description with a huge crowd of customer in mind, your descriptions end up vague and dull. A better approach is to create a customer persona.

A customer persona is a representation of the type of person you see as your ideal customer. A description of that person might include such variables as their gender, age, behavior patterns, marital status and motivations. The more detailed you can get in your description, the more focused you can be in marketing. You may even find you have more than one customer to target.

Customer Avatar or Funnel

Funnel

2. Good Copywriters Make Readers Want to Know More

From this perspective I realized, although I am a writer and have won a script writing contest for several time but that does not help me to make copywriter which can attract customers to buy.

If you want to be successful online, the only essential skill is being a good copywriter.

What is copywriting, specifically? It's the art of writing persuasively in order to market a product, service, person, or idea. If you haven't looked around lately, the vast majority of the Internet comes in text form. Along with that, nearly all the writing you see is persuasive. News articles, sales pages, status updates -- they're all trying to sell something, even if it doesn't always seem like it.

When you recognize that you're being persuasive with every piece of content you put on the internet, you can make your messages even more effective for marketing strategy. Then you know the importance of watching your prospect and customizing your pitch to get the sale.

The prospect’s verbal cues and body language help you to gauge how you’re doing and adjust your focus to their interests.

But what if you’re not selling in person? What if you have to rely on your written words to sell for you? Then you’d better be sure you’ve chosen the right words.

The headline starts off the selling process but it can’t do the whole job. While the goal of the headline is to guide your reader’s attention to the first sentence, your copy will still need to work to keep him engaged. Good copywriters know they must give careful consideration to every word.

Features are characteristics that your product or service has. For catalog and e-commerce listings, give specifics and details, not fluff. Size, shape and color would all be features.

3. A Deep Dive Into Facebook Advertising – Secret the Pros Use to Creat Facebook Ad Design.

I’m totally new to Facebook page Business, in this two days, I’ve learned how to run successful campaigns. I’ll realized the most common mistake I’ll make before this.

However, here I have the Secret from the Pros Coach Zul and Coach Noh.

The most effective tips I’ve learned about creating Facebook Ad Design that will excite a Suspect to a Prospect and to Customer to buy product.

1, To choose Multiple design images for your ad posts : Great design - attracts customers attention while creating the desire for our product

2, Focused targeting in & around a desired city : Displays ad only to an audience of potential customers

3. Target broad range of Interests & Categories

4. Clearly define audience to help gauge potential reach

5, To adjust Landing View

6. Target fan connections & fans of other pages you manage

7. Exclude cities within a target area

8. Choose where to place ad in regard to news feed & sidebar : Put the right ad in the right place. Correct placement of Facebook Ads.

9. To change ad headlines & copy

10. To figure out the best time to run Facebook ads

There is a part of what I learned in Online Marketing Mastery, I learned a lot of valuable things in Online Marketing class such as building a great targeting customer, competitive strategies, and analytical frameworks, all of which are vital in building a successful online business.

Thank you Coach Zul and Coach Noh from IQP Solution for being of the best Coach I’ve had. Coming to your class was always something I’d look forward to.

And Thank you Ustaz Fikri and Ustaz Muaz from Teras to well managed course.

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